G-M9STG7821V 20 part 2: Data at the Forefront: The Strategic Impact of Parcel Spend Management - Outside the Box with Asendia USA: The International e-Commerce Podcast

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Published on:

19th Nov 2025

20 part 2: Data at the Forefront: The Strategic Impact of Parcel Spend Management

In Part 2 of this 2-part miniseries, our co-hosts, Jason Rowland and Nick Agnetti continue their conversation with Mike McComb, Executive Vice President, Commercial Development at Green Mountain LIVE from PARCEL Forum '25. Mike shares how top carriers deliver transparency, accuracy, and reliability. The panel delves into how to optimize cross-border shipping, focus on the right SKUs, and improve customer experience while protecting margins.

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Mike McComb | LinkedIn

With over 20 years of experience in logistics sales, Mike McComb is passionate about building successful teams and delivering great customer experiences. As the Executive Vice President, Commercial Development, at Green Mountain, Mike lead sales, marketing, sales operations, and demand generation teams in collaborating with large North American enterprises to optimize shipping, maximize profitability, deliver on their customer promises and create ultimate business support.

His core competencies include supply chain solutions, parcel spend management, sustainable logistics, freight forwarding, small package, multi-modal international transportation, warehousing, fulfillment design, sustainable packaging, SaaS, WMS deployment, e-commerce platform consultancy, and CRM development. Mike has created new logistics services and products that enabled significant revenue growth, and has collaborated or led teams in IT, sales ops, demand generation, marketing, inside sales and client management. He has also published articles on the evolution of e-commerce and omni-channel returns and speaks at industry events about logistics.

Transcript
Mike McComb:

Now the problem is every month seems to be a change and it's like you're hitting me with drones and I can't swat them down fast enough.

Voiceover:

This is Outside the Box with Asendia USA, a podcast educating US based brands, marketplaces and e tailers on international shipping topics and how they can expand their global e-commerce footprint.

Nick Agnetti:

To another episode of Outside the Box with Asendia USA podcast where we continue the conversation where we left off last week.

Mike McComb:

We have about a 97% client retention rate and I think it's.

Nick Agnetti:

We just see why though. Just hearing, you know, you talk about it, I can completely understand why.

I mean, you're, you're setting expectations, you know, kind of creating standards almost. And, and we're either meeting those or we're not. And then, then at that point decisions have to be made.

Mike McComb:

Right.

Nick Agnetti:

You know, so which is, which is fair? That's business. Yeah.

Mike McComb:

It's also, again, give you the opportunity. What do you, what can you do to fix it?

But also, you know, the numbers are the numbers and if there's something wrong with that, like we, we try to get together because obviously if one of our shippers is experiencing something, maybe another one, another one, another one. So we try to work with the carriers as much as possible. Hey, let's make sure it's not going across all the customer.

Jason Rowland:

So it's in terms of those carriers, kind of the opposite of the first question is, what are companies that get it right? What are they doing? Well, what are they doing better than the others that kind of set them apart.

Mike McComb:

The carrier or the shipper carriers?

So number one, data is important. And if you think about the data which would also translate into what does that invoice look like? A lot of the couriers, it is what it is, right.

You got fuel changes, accessorial changes. I think many shippers are quite frustrated that it used back in the day. Right.

I actually had somebody out of the Bay Area tell me it used to be you get this one service guide every year and then it would change, but they would kind of hit you with this missile. Right. It was literally like coming in, here's your rate increase, here's whatever changes. He said once a year.

Now the problem is every month seems to be a change. And it's like you're hitting me with drones and I can't swat them down fast enough. That's a really good analogy.

Nick Agnetti:

Think about peak coming up.

Mike McComb:

Absolutely.

Nick Agnetti:

Surges and different things like that. I mean, you know, it's just taking package costs and you know, per piece going up minimum 30 plus cents per piece for some of these guys.

Mike McComb:

Well and sometimes I think some of these surcharges, the carriers need to be very careful because if they're also not accurate, if they tell you, hey this is what this new fee or charge is going to be and they run some quick analysis, boy, we can look back a full year, get down to the penny and say, well this is exactly what you would have paid.

And if the carrier is not being fully transparent in that and they're using, you know, the shipper uses somebody like us, hey, we're going to catch them again. We don't.

I'm not here to bash any carriers but when you're asking who's who's best in class, the ones who are best in class are actually trying to say, look, let's share with you the full impact of what this new change is going to be. That's the type of carrier that most shippers want to work with and they understand it's a business. Right.

And gosh, as a shipper you want to make sure that your carriers are healthy. They should make a fair margin at the business. Why not, you know.

Okay, well how many carriers have gone out of business in the last three years alone? Right, sir, if you're a shipper, you want to make sure that your carrier can sustain itself and be not falling.

Nick Agnetti:

Absolutely, absolutely.

Mike McComb:

Yeah.

Nick Agnetti:

That's good stuff. Good content here, Mike.

Mike McComb:

I love it.

Nick Agnetti:

Much appreciated. Yeah, hey, good stuff.

I do have maybe one more and I don't know if you've got another one too but I want to talk a little bit from your perspective on what you've seen. You know, it's been a wild year in cross border.

Jason Rowland:

Yeah, yeah.

Nick Agnetti:

The geopolitical state right now is pretty wild. So from Green Mountain's perspective also, if I'm going to quick. How long have you been with Green Mountain?

Mike McComb:

Two years.

Nick Agnetti:

Two years. You are a wealth of knowledge.

Mike McComb:

I started in this industry in:

Nick Agnetti:

Okay, all right.

Mike McComb:

I love logistics. Wisdom. Wisdom.

Nick Agnetti:

You've got some wisdom.

Mike McComb:

I've seen some things.

Nick Agnetti:

So in terms of your guys experience right now when it comes to cross border. So us based on. Let's go US outbound, not so much North America, you know, are there?

I hate to even have you boil it down but just for the sake of viewers, listeners, but maybe three things or trends that you've noticed on the cross border side that you could talk to.

Mike McComb:

Yeah, absolutely. Clearly people are looking at the right skus. Right.

And so maybe you would look at in the domestic market, maybe you're not selling everything that you're selling in America overseas. Right. So there's definitely.

When you think about what's that cost to ship it, maybe, maybe it even gets into the packaging as we're talking about earlier. But you have to rationalize, if I'm going to export something, does it make sense? And, and so we have brands that are really looking at this. Right.

Sometimes it's very unique. Maybe it's a very regionalized. Hey, it's barbecue sauce that comes out of Nashville. Okay. What other.

You know, where are you going to get that from around the world? If you're literally saying like it's made in Nashville as a. For example. Okay, well that's.

And plus it's small footprint, that's probably something great. You know, good margin. I can export that versus what if it's some type of widget that is easily available in other regions of the world?

Why, why, why are you even trying to export and what's your cost? Right. What. And so I think a lot of our brands, as they're thinking about what should we do?

We are seeing this, their e-commerce strategy, which lends itself right into then their shipping strategy.

I think those, those, you know, the supply chain leaders are getting involved and tying up with their e-commerce folks to say, okay, we've got to make sure that what we're doing is actually, it makes a lot of sense. Right. For what we do on our website. And maybe you restrict it. You know, a lot of, a lot of websites do what? Oh, we recognize that you're in Denmark.

You know, you're calling. So we're going to show you the Danish site and maybe that Danish site does not show you. That item may not be available 100%.

And therefore, what do you do? You can protect your margin that way. Right. And you get. You actually are delivering a better customer experience as well.

Nick Agnetti:

That's a good point. Make sure the juice is worth the squeeze.

Jason Rowland:

That kind of analysis at the customer level of what are we selling, where are we selling it. It and how he's doing it. I think that kind of analysis helps those customers just take advantage of low points in the market and avoid high points.

Absolutely. Yeah. It's in their wheelhouse. Yeah. That's fantastic.

Nick Agnetti:

All right, Mike, we've taken up about 20 minutes of your time and we want to thank you for being on Outside the Box with Asendia USA Podcast.

Jason Rowland:

Thank you so much for your time.

Nick Agnetti:

Any closing thoughts or anything before signing off?

Mike McComb:

You know, look, I appreciate it and I know some of you guys are doing a really good job with a lot of our customers, so keep up that good work. We look forward to keep working with you as well to make sure that our customers and their customers as well have a great experience.

Thank you so much.

Nick Agnetti:

Thanks so much.

Voiceover:

Share subscribe and download our podcast to learn more about today's topic or for a free consultation. Email us at ecommerce.usa@asendia.com. Come back for more insightful discussions on e-commerce, shipping to Canada, Mexico and worldwide.

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About the Podcast

Outside the Box with Asendia USA: The International e-Commerce Podcast
e-Commerce, Logistics, and Sustainability best practices
Discover new opportunities and navigate the challenges of expanding your global footprint with Outside the Box with Asendia USA: The International e-Commerce Podcast.

Debuted in January 2024, "Outside the Box with Asendia USA", is designed to educate U.S.-based brands, marketplaces, and e-tailers on cutting-edge global shipping strategies. With a strong emphasis on education, the podcast serves as a resource to guide e-tailers through the complexities of international logistics and evolving shopper expectations.

Hosted by Asendia USA's Nick Agnetti, Enterprise Sales Executive and Jason Rowland, Risk and Compliance Officer – North America, our podcast provides listeners and viewers with topics addressing today's industry concerns and solutions to overcome obstacles with a panel of esteemed, industry-recognized subject matter experts.

Nick Agnetti has over a decade of e-commerce industry experience helping top-tier online retailers, marketplace sellers, and subscription box companies convert their international traffic into actual sales and repeat customers. His background in sales, business development, and logistics establishes Nick as a reputable voice in the international e-commerce logistics arena.

With over 15 years of federal regulatory experience in the aviation and e-commerce parcel shipping industries, Jason Rowland is a seasoned expert in compliance and risk management. He currently leads the execution of Group Compliance and Risk Programs for Asendia in North America.

Jason began his career in transportation security with the U.S. government, joining the Transportation Security Administration (TSA) immediately after college. Over the course of 11 years with the agency, he advanced to the role of Lead Transportation Security Inspector at John F. Kennedy International Airport (JFK). In this capacity, he was responsible for ensuring that air carriers, the airport itself, and the Port Authority of New York and New Jersey adhered to all applicable federal regulations governing airport operations and security.

Nick and Jason combine their global expertise and dive into a range of topics: shipping opportunities and challenges to Canada, Mexico, Europe, UK, and Australia, the importance of how AI technology impacts HS Codes, the effects of work stoppages, subscription box shipping, international returns, e-commerce growth strategies, compliance, customs clearance, duties and taxes, and more.

"Outside the Box with Asendia USA" provides the growth-enabling information needed to be successful in today's competitive e-commerce arena.

About Asendia USA
Asendia USA is an international and domestic parcel and mail company specializing in the preparation and distribution of parcels, direct mail, publications, and invoices worldwide. In addition, we cover over 300,000 square feet of operational space strategically located in New York, Buffalo, Philadelphia, Miami, Chicago (automated), Salt Lake City, Los Angeles, Laredo, as well as Canada and Mexico. We are local to your business!

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About your hosts

Nick Agnetti

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Nick Agnetti serves as an Enterprise Sales Executive at Asendia USA, where he leverages more than a decade of experience in the e-commerce industry to help businesses expand globally. Over the course of his career, Nick has worked extensively with leading online retailers, marketplace sellers, and subscription box companies, guiding them in converting international website traffic into sustainable sales and fostering long-term customer loyalty.

His expertise spans sales, business development, and logistics, giving him a well-rounded perspective on the challenges and opportunities of cross-border commerce. By combining strategic insight with hands-on industry knowledge, Nick has built a reputation as a trusted advisor for companies looking to optimize their international growth strategies.

At Asendia, Nick partners with enterprise-level clients to design tailored solutions that streamline global parcel delivery, improve customer experiences, and increase conversion rates in new markets. His ability to bridge the gap between operational logistics and revenue-generating strategies makes him a respected voice in the international e-commerce logistics space. Through his work, Nick continues to play an integral role in helping brands unlock the full potential of their global customer base.

In addition to helping companies navigate their cross-border shipping needs, Nick is a devoted husband and proud father of three. He’s also deeply involved in his local community’s youth sports programs and jokes that he’s training for the PGA Champions Tour once he hits the age requirement.

Jason Rowland

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Jason Rowland brings more than 15 years of federal regulatory expertise to his role at Asendia, specializing in the aviation and e-commerce parcel shipping industries. Throughout his career, he has developed a deep understanding of complex regulatory frameworks and compliance standards, with a proven track record of guiding organizations through evolving industry requirements.

At Asendia, Jason is responsible for leading the execution of the Group Compliance and Risk Programs across North America. His work ensures that the company operates with the highest standards of safety, security, and regulatory integrity, while supporting its mission to deliver reliable and innovative cross-border shipping solutions. Jason collaborates closely with both internal teams and external stakeholders to strengthen compliance strategies, mitigate risks, and foster a culture of accountability across the organization.

With his extensive background in regulatory affairs and risk management, Jason plays a key role in aligning Asendia’s operations with global compliance objectives. His leadership not only safeguards the company’s position in a highly regulated environment but also enables customers to navigate the complexities of international shipping with confidence.